WHO IS KHAYELITSHA COOKIES?
Khayelitsha Cookies creates employment by employing previously unemployed ladies mainly from Khayelitsha and surrounding Western Cape poverty-stricken areas. The ladies are trained to hand bake and hand pack our delicious cookies, Brownies & Cheese Straws in our Food Safety accredited factory situated in Beaconvale, Parow By doing this we reduce unemployment and provide the ladies with a sense of well-deserved dignity, and put them in a position to provide for up to 5 dependents with the income they earn. Our cookies are then sold to various sectors such as Hospitality, Schools, Hospitals, Offices, Retail stores.
IN THE NEWS & ONLINE
WHY DID a top sales manager in a secure corporate job willingly take a knock in salary to work for, and then buy, a company in debt? ADRI WILLIAMS, MD of the award-winning Khayelitsha Cookie Company, tells SUSAN BENTLEY how her sales career took a turn that has got her living on the edge – and (mostly) loving it…
‘IT ALL STARTED in 2007 when I was head of sales for Ciro Coffee, a secure job with a good salary and benefits. One day, as I drove into the office parking, I thought to myself, There’s got to be more to life than doing the same thing every day. That same day, I came across an ad for a sales and marketing manager.
I applied and once I got invited to the interview, I saw it was with Khayelitsha Cookies. I turned up at a small unit in Ndabeni with four women baking biscuits. As I walked in, I had a vision of 1000 women working in the business. It was a defining day in my life.